As the Official Coffee of The Championships for the eighth year running, Lavazza welcomes familiar faces and its Global Ambassador, Andre Agassi, back to this year’s Grand Slam tournament
Lavazza serves its eighth year at The Championships, Wimbledon
London, UK (June 2018) – Leading global coffee company, Lavazza, today announced its return to this year’s Grand Slam tournament as the Official Coffee of The Championships, Wimbledon. The partnership, now in its eighth year running, has gone from strength-to-strength since that time and will continue through to 2019.
To mark the occasion, Lavazza is welcoming back its Global Ambassador to The Championships: tennis legend Andre Agassi, for the second year running. Agassi will be in good company as Lavazza hosts other yet-to-be-named notable figures from the world of tennis.
Lavazza will also be bringing its culinary excellence and experimentation to the lawns of the UK’s most prestigious tennis tournament as it plays host to its global chef ambassadors from some of the most acclaimed Michelin-starred restaurants in the world, including the UK’s Shaun Rankin of Ormer Mayfair and renowned Italian chef Carlo Cracco as well as famed pastry chef Ernst Knam.
Many of Lavazza’s key ambassadors can be spotted at Britain’s most famous Queue throughout the first week of the Grand Slam tournament, pitching up at Lavazza’s Queue Café where fans can stop by for free Lavazza coffee to keep them fuelled ahead of entry to The Championships. The famous Ripplemaker will also be onsite, allowing visitors to customise their foamy cappuccinos and lattes with their selfies (or photos of their favourite tennis idols!).
Lavazza Vice Chairman, Marco Lavazza, comments: “Lavazza is thrilled to be continuing the relationship with The Championships, Wimbledon, as well as with the iconic personalities tennis-loving crowds have come to know and love, including our Global Ambassador Andre Agassi who will forever be linked to Wimbledon where he won his first-ever Grand Slam title. It gives us great pride to continue our support of one of the greatest tennis tournaments in the world.”
The Championships, Wimbledon, will be held from Monday 2nd July– Sunday 15thJuly, 2018, and Lavazza’s 100 expertly-trained baristas are set to serve up to 500K tennis fans authentic Italian coffee from 60 service points across the two-week tournament.
For the tennis-loving crowds, both inside Wimbledon’s prestigious Grounds and outside at the Queue where spectators eagerly await entry, Lavazza coffee will be served in a variety of classic and limited-edition serves to appeal to the British and international audience.
Cementing the company’s global commitment to tennis, Lavazza maintains its position as the world’s only food and beverage brand to partner with all four Grand Slam tournaments – for the third year running – serving Italy’s best-selling coffee to more than three million tennis lovers at the prestigious Roland Garros, US Open and Australian Open tournaments, in addition to The Championships, Wimbledon.